DAVIS, Alec Package and Print : The Development of Container and Label Design , London: Faber & Faber, 1967.

Illustrated by Numerous Photographs & Illustrations. First Edition. Hard Cover. Very Good/Very Good. 4to Dust jacket complete, unclipped. Original cloth covered boards with bright silver titling. No ownership inscription. 208 pages clean and tight. Including 4 colour plates and 215 b/w photographs and illustrations on plates. 42 b/w text illustrations. Packaging affects everyone today: more and more of the things we buy are packaged goods, and package design is a part of our visual environment. This has been true for half a century-but what happened before that? What was the first known commodity to be sold in printed paper wrappers? Who put the `marble' stopper into lemonade bottles? When and where was the folding box invented? How do Fred Walker, R.A., and Dr. Alexander Anderson, fit into the story of package design? Why was Gerhard Mennen's face lithographed on countless baby-powder tins? All these questions and many others are answered in this book-the first book on the history of packaging. Alec Davis shows how twentieth-century packaging sprang from crafts and industries as separate as bottlemaking and bookbinding, pottery and printing. He reminds us of some almost forgotten commodities that went into the packs-bear's grease, blotting sand, wasp-waisted corsets, coachbuilder's varnish. This is a new chapter in social history, bringing to light little-known facts about industry-and graphic design-in four centuries. A picture emerges of packaging as a growing (though often unrecognized) factor in Western man's way of living from the sixteenth century to the twentieth. The illustrations are drawn from Britain, America and continental Europe. (Book ref. 128513)  £25.00

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