HEIMANN, Jim. (editor).: The Golden Age of Advertising - The 60s. , London: Taschen, 2005.Taschen 25th Anniversary Special Edition. "Provides a hefty nostalgia trip...Whether you''re old enought to remember these gems, or just into retro, this is lovely stuff." (Time Out). Pp.351, introduction in English, German, French, and Italian, illustrated throughout with colour reproductions of advertisements. Pink boards, colour illustrated dustwrapper has a couple of tiny chips to top rear edge but is now in a removable clear protective wrap. VG/VG. ** "Advertising will never be neutral. It must always demonstrate that one thing is better than the next thing, and that thing is also the best thing. During the Sixties the definition of hard-sell changed from bang-the-consumer-over-the-head with trite words and pictures to creative playfulness presumably geared to make the receiver feel better about advertising. And it worked. But regardless of method the advertisements in this volume - truly the backbone of a market-driven capitalist edconomy - are driven by one simple agenda: To build such incomparable recognition that the public will clamor for, desire, and demand whatever is being sold to them." (Book ref. 38067 ) £ 20.00 The payment methods accepted by the seller, Beckham Books Ltd , are shown in the right-hand column. |
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