Fishenden, R.B., Editior The Penrose Annual: Review of the Graphic Arts, Volume Forty-Two , London: Lund Humphries, 1940.Illustrated by Plates & Illustrations. First Edition. Hard Cover. Hard Cover/No DJ. 4to 4to, (285x205mm), [12],172p. +50p. adverts, a small piece scut from one advert. Profusely illustrated in colour & monochrome including full-page plates employing a variety of contemporary processes. Original blue cloth with brightembossed black titling. Slightly rubbed area on f. paste down. No ownership inscription. Frontis plate. 25 illustrations / plates. 168 pages + Illustrationsof Representative Process Work for the year 1939. The typography and binding design of this volume by Richard de la Mare. Contents: Contents include: John Betjeman - Current advertising a commentary. Edward Hutton - The Future of "Picture Post." Fred A Horn - Realism and Fantasy in Advertisement Presentation. - Howard Wadman - Looking Forward. Robert Gibbings - Fleet Street to Tahiti. Method Kalob - Czechoslovak Industrial Att. Bertram Evans - Design in Continental Magazines. Paul Standard - Calligraphy in Recent US Book Production. Christian Barman - London Transport publicity, Holbrook Jackson - Business Booklets and Men of Letters. Ashley Havinden - Men's Fashions in England and America. A.F. Johnson - The Sale Catalogue of the James Foundry 1782, Beatrice Warde - The Platform of Print. Robert Harling - Waiting for Fame. Milner Gray - This Packaging. Charles Rosner - New Art Forms in Packaging. T E Griffits - Auto-Lithography or Skilled Interpretation. H D Murray - Colour in Advertising. D A Stevens - The Advertising and the Colour Photograph. A number of Technical Articles. (Book ref. 128395 ) £ 38.00 The payment methods accepted by the seller, Charles Bossom , are shown in the right-hand column. |
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