WANTING EVERYTHING the Art of Happiness
HarperCollins Publishers Canada, Limited, 1991 First Edition. Book Condition: Very Good. Dust Jacket Condition: Very Good. In stock, for immediate despatch. Packed weight 850g Size: 8vo - over 7¾" - 9¾" tall. Quantity Available: 1. Shipped Weight: Under 1.25 kilos. Category: Psychology & Psychiatry ; ISBN: 0002155486. Inventory No: 0025791. (Book ref. 0025791) £7.50
The Dictionary of Visual Language
Harmondsworth: Penguin, 1982. Trade Paperback. Very Good. 8vo - over 7¾" - 9¾" tall 0140511172 Faint reading crease in spine. No other damage. Paper faintly toned. Small stamp impression on half-title otherwise unmarked. An excellent copy of this elusive picture dictionary of cultural symbolism. 261pp. (Book ref. 008274) £50.00
(Fontana 1978) 4to 72pp colour and bw illustr VG (Book ref. 6730) £15.00
(Kegan Page 2003) Demy 8vo 318pp. bw & col ills. Fine in VG+ dustwrapper (Book ref. 6617) £15.00
GEBRAUCHSGRAPHIK INTERNATIONAL ADVERTISING ART Vol 15 No 4 April 1938
(Bauersche Giesserei 1938) 4to magazine format pbk. 66 numbered pages. Numerous examples of advertising art. Bilingual German/ English text. bw & col ills. Covers a bit worn, especially at top and bottom of spine. Good working copy (Book ref. 6213) £30.00
THE LEGEND OF EDDIE BAUER
(Greenwich 1994 1st) Sq 4to paperback with flaps. 96pp. bw & col ills. Fine (Book ref. 4536) £6.00
The Italian Exhibition Daily Programme with Entertainment Supplement London 1888
. Paperback. Good. 7 x 5 Inches Stapled pamphlet. 'Every visitor must see the wonderful Blue Grotto of Capri: Discovered by Two Plucky Englishmen - reproduced in grounds.' 21pp, corners and spine a little bumped. Small closed tear to base of spine. (Book ref. 52491) £10.00
The Mechanics' Institute, Kingston-upon-Hull, March-April 1847 advertising bill of forthcoming events, lectures etc., very good condition. We have a selection of these for sale - please enquire for further details. (Book ref. 15126) £38.00
PRINTING DESIGN AND LAYOUT - The Manual for Printers, Typographers and all Designers and Users of Printing and Advertising.
London. Virtue. Second edition. Undated. Large format heavy hardback. Before ordering please contact us direct for a postage quote. 412 pages. Profusely illustrated with examples and diagrams including showings of nearly 500 typefaces and a series of 36 type calculation charts. V.g. in black rexine with silver lettering to front board and faded lettering to spine. Circular label of Murrays of Ince Bar, Wigan, printers and publishers, attached to front paste-down and with '1947' written above it. A sound tight clean copy. (Book ref. 7038) £9.95
SALES ON A SHOESTRING - How to advertise books.
London. Andre Deutsch. 1956. lst edn. Hardback. 170 pages. B.w. illustrations. V.g. in black boards with gilt lettering to spine, in a v.g. d.w. Sydney Hyde was in bookselling and publishing for over 30 years, working with Constable, Pitman's and W. H. Smith. (Book ref. 2108) £10.95
Commercial Television: A Manual of Advertising and Production Techniques
London: Fountain Press, 1958. 1st Edition. Hardcover. /Dust Jacket Included. First Edition. Colour dj. 496 pp. Illustrated. VG / VG (Book ref. 01334) £15.00
The Golden Age of Advertising - The 60s.
London: Taschen, 2005. Taschen 25th Anniversary Special Edition. "Provides a hefty nostalgia trip...Whether you''re old enought to remember these gems, or just into retro, this is lovely stuff." (Time Out). Pp.351, introduction in English, German, French, and Italian, illustrated throughout with colour reproductions of advertisements. Pink boards, colour illustrated dustwrapper has a couple of tiny chips to top rear edge but is now in a removable clear protective wrap. VG/VG. ** "Advertising will never be neutral. It must always demonstrate that one thing is better than the next thing, and that thing is also the best thing. During the Sixties the definition of hard-sell changed from bang-the-consumer-over-the-head with trite words and pictures to creative playfulness presumably geared to make the receiver feel better about advertising. And it worked. But regardless of method the advertisements in this volume - truly the backbone of a market-driven capitalist edconomy - are driven by one simple agenda: To build such incomparable recognition that the public will clamor for, desire, and demand whatever is being sold to them." (Book ref. 38067) £20.00
Writing Words That Sell
Luton: Lennard Publishing, 1989. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall 1852910461 Bright condition in dustjacket, minor wear, viii +227 pages; shortcuts, basic techniques, styles and many other skills anyone can learn, to help them create good selling copy and scripts. (Book ref. 6969) £4.00
Be Your Own PR Man: A Public Relations Guide for the Small Businessman
London: Kogan Page, 1983. Hard Cover. Fine/Very Good. 8vo - over 7¾" - 9¾" tall 0850383943 Bright unmarked condition, 176 pages, illustrated. How to attract customers, increase sales and achieve better publicity by using the techniques of PR, often at little or no cost. Essential tools for the small businessman. (Book ref. 6473) £4.00
Anatomy of Britain.
London; Hodder & Stoughton, 1963.. VG/VG. Sixth imp. Hardback, 8vo, xiv + 662 pages, index. Very good, previous owner's name on half-title, in unclipped dustjacket with some shelf wear. The highly informative and completely readable view of Britain in the 1960s. (Book ref. 3299) £6.25
Clicks and Mortar: Passion Driven Growth in an Internet Driven World.
San Francisco; Jossey-Bass, 2000.. F/F. First Edition. Hardback, 8vo, xxxiii + 314 pages, appendices, notes, index, foreword by Lew Platt. Fine in dustjacket, no previous owner name. "Clicks and Mortar is the bible for future heroes of e-commerce. It's brilliant and own-to-earth; a fast read, yet deep. This book is the playbook for igniting the power of passion in your business, written by those who have done it" - Scott Cook, Founder of Intuit Inc. (Book ref. 3082) £9.50
Advertising Pot Lids, a Collectors Guide
Barnsley: BBR Publishing, 1998. Soft Cover. Very Good. 4to 4to. 1998. Signed by author. 69pp. with price guide. Very good in near very good original card covers. (Book ref. 21070) £12.50
Adcult USA: The Triumph of Advertising in American Culture
Hardcover Columbia University Press 1st Edition 1996 279 Large 8vo 0231103247 All items in stock -posted First Class on day of order (if received before 4.00pm) - expect next day delivery in UK, or within 3-6 working days for all non-UK destinations Very Good (Book ref. 540812) £8.00
THE WANT MAKERS. LIFTING THE LID OFF THE WORLD ADVERTISING INDUSTRY: HOW THEY MAKE YOU BUY.
Hardback Guild Publishing London 1988 416 All items in stock -posted First Class on day of order (if received before 4.00pm) - expect next day delivery in UK, or within 3-6 working days for all non-UK destinations Nice clean bright tight book in u Very Good (Book ref. 534000) £5.00
Photography for Advertising
Macdonald, 1990. First Edition. Cloth. Ex Academic Library. Very Good/Very Good. Quarto (Book ref. 22975) £20.00